Wednesday, January 22, 2014

Wi-Fi in your store

Do you provide free Wi-Fi for your customers? The important factor of providing free Wi-Fi to customers besides allowing them to surf is the increase awareness towards the value of information. In order to reach out to various informations, the numbers of customers relying on wireless devices are evidently increasing. At this point of time, it is an “add-point” service to offer free Wi-Fi to all customers.

What are the benefits of retailers investing on wireless access points in assisting customers in their quest of information? Offering Wi-Fi access through splash page, Facebook check-in and SMS identification code are a few options for retailers to stay connected with customers. Besides staying connected, retailers have the advantage of capturing customer data. Gathering customer’s data is a vital factor to customize targeted advertisement for different sets of customers by studying them. By utilizing on Facebook check-in to gain Wi-Fi access, retailers could make use of the retail analytics to determine on promotions to launch.

Dynamic Retail Analytics

Furthermore, retailers could offer online shopping promotions while they are using in-store Wi-Fi or launch apps to promote more sales. With this, undoubtedly it will boost the loyalty of customers. However, it is a disadvantage to use long complicated passwords on splash page or be too demanding on customer’s personal information. A simple Facebook check-in could ease customers from begging for passwords. Besides, each of the check-ins results into viral marketing on Facebook and therefore provided retailers a chance to promote brand awareness.

Deploying wireless access points might once need to be done by an IT expert but with the improvement of technology, you no longer need a highly skilled expert. With the beauty of ease of deployment, Cisco Meraki’s cloud managed access points are just the right choice for you. There is no need to hire IT staff because we are here to manage all your access points on behalf.

Give us a call at 03-7652 1069 or drop us an email at xaas@glocomp.net and we shall arrange for a proof of concept just for you. Visit us at Glocomp XaaS




Cisco Meraki Wireless AP

No comments: